Sustainable home
Kind2
+130%Orders
The situation.
I came in for full-funnel growth on a sustainable home brand: more orders, and more of the visitors turning into customers.
What I did.
Joined the team
I joined the team already running Kind2 and took the growth work on with them. The brief was full-funnel growth for a sustainable home brand, measured on two things: more orders coming through, and more of the visitors to the site turning into customers.
Audited the business
I audited the business end to end. The offer, the website, the ads, the organic creative and the email were read as one system, so the journey from a first visit to a completed order could be judged in a single picture.
Found the bottlenecks
The audit found the bottlenecks: the points where revenue, orders or the return on ads were getting stuck. On this brand, that centred on the gap between the visitors the site was attracting and the share of them completing an order.
Optimisation and growth
I carried out the optimisation work across the funnel: the offer fixed, conversion work on the website, landing pages and persona-matched offer funnels, ads and organic creative, UGC creators, and email set to turn a first order into the next one. Orders rose 130%, and the conversion rate improved 44%.
The levers I typically use are these. I fix the offer. I run conversion work on the website. I build landing pages, and unique offer funnels matched to each persona. I put fresh ads into market, and fresh organic creative beside them. I bring in UGC creators. I put email to work, so a first order can become the next one.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- A sustainable home brand, taken on for full-funnel growth
End point
- +130% orders
- +44% conversion rate
All eleven.
Find out where AI moves your needle.
Two minutes, 8 questions. No sign-up to see your score.