Environmental CPG
Earthly Biochar
+149%Revenue in 2 months
The situation.
I came in for full-funnel growth: more revenue, with the result showing inside two months.
What I did.
Joined the team
I joined the team already running Earthly Biochar and took the growth work on with them. The brief was full-funnel growth for an environmental CPG brand, with a tight measure attached: more revenue, and the result showing inside two months.
Audited the business
I audited the business end to end, against the clock the brief set. The offer, the website, the ads, the organic creative and the email were read as one system, so the fastest route to more revenue was visible in a single picture.
Found the bottlenecks
The audit found the bottlenecks: the points where revenue, orders or the return on ads were getting stuck. With a two-month window, the bottlenecks that mattered were the ones costing revenue now, on the traffic and demand the brand already had.
Optimisation and growth
I carried out the optimisation work across the funnel: the offer fixed, conversion work on the website, landing pages and persona-matched offer funnels, ads and organic creative, UGC creators, and email set to turn a first order into the next one. Revenue rose 149% inside two months.
The levers I typically use are these. I fix the offer. I run conversion work on the website. I build landing pages, and unique offer funnels matched to each persona. I put fresh ads into market, and fresh organic creative beside them. I bring in UGC creators. I put email to work, so a first order can become the next one.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- An environmental CPG brand, taken on for full-funnel growth
End point
- +149% revenue in 2 months
All eleven.
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