Wellness
Rain Wellbeing
+507%Revenue increase
The situation.
Rain Wellbeing already had strong organic repeat purchase. Email was inactive. There was no welcome, no post-purchase flow, no winback, and no broadcast cadence.
What we did.
Weeks 1 to 2
Before anything new was built, the dormant account was audited: sender reputation and deliverability health after a period of inactivity. The list was cleaned and segmented ahead of the relaunch, and the core flow infrastructure and tracking in Klaviyo were rebuilt, so the welcome, post-purchase and winback flows had a sound foundation to run on.
Weeks 3 to 4
The welcome series was designed to turn new subscribers into first-time buyers and set retention expectations from day one. It ran as a multi-touch sequence introducing the brand and the product range, with an automated first-purchase incentive built into the flow, and a picture of what subscribers would hear from the brand from then on.
Weeks 5 to 6
Two flows followed. The post-purchase sequence reinforced product use and the timing of the next order, supporting the repeat-purchase habit customers were already forming. The winback flow was automated to trigger ahead of the repeat-purchase window closing, recovering customers before they lapsed. Both were built to run automatically, with no manual list-pulling or one-off sends.
Weeks 7 to 8 on
The always-on campaign calendar replaced the previous silence, giving the list a consistent broadcast cadence. A testing programme ran across segmentation, send timing and subject lines, and deliverability was monitored continuously to protect open rates as send volume increased. The rebuilt account settled at an 80% open rate, sustained as the steady state.
Tools namedKlaviyo.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- Email inactive
- No welcome, post-purchase, winback or broadcast
End point
- +149% revenue in the first 30 days
- +507% revenue across the full engagement
- 80% email open rate
What they said.
“Now email is our strongest channel by far.”
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