Ready-to-drink cocktails
Tom Savano
4xROAS
The situation.
I came in for full-funnel growth on a ready-to-drink cocktail brand: ads that pay for themselves, more orders, and a lower cost to win each new customer.
What I did.
Joined the team
I joined the team already running Tom Savano and took the growth work on with them. The brief was full-funnel growth for a ready-to-drink cocktail brand, measured on ads that pay for themselves, more orders coming through, and a lower cost to win each new customer.
Audited the business
I audited the business end to end. The offer, the website, the ads, the organic creative and the email were each read on their own, then read again as one system, so the points where the brand made or lost money sat in a single picture.
Found the bottlenecks
The audit found the bottlenecks: the points where revenue, orders or the return on ads were getting stuck, and where the cost of winning each new customer was sitting too high against the value of the order it produced.
Optimisation and growth
I carried out the optimisation work across the funnel: the offer fixed, conversion work on the website, landing pages and persona-matched offer funnels, ads and organic creative, UGC creators, and email set to turn a first order into the next one. Orders rose 30%, new customer acquisition cost fell 58%, and ROAS reached 4x.
The levers I typically use are these. I fix the offer. I run conversion work on the website. I build landing pages, and unique offer funnels matched to each persona. I put fresh ads into market, and fresh organic creative beside them. I bring in UGC creators. I put email to work, so a first order can become the next one.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- A ready-to-drink cocktail brand, taken on for full-funnel growth
End point
- 4x ROAS
- +30% orders
- -58% nCAC
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