Retail marketplace
Lone Design Club
8.38xROAS
The situation.
I came in for full-funnel growth on a retail marketplace: ads that return, a larger basket, and more sales online.
What I did.
Joined the team
I joined the team already running Lone Design Club and took the growth work on with them. The brief was full-funnel growth for a retail marketplace, set against three measures: paid ads that return properly, a bigger basket from each customer, and more sales made online.
Audited the business
I audited the business end to end. The offer, the website, the ads, the organic creative and the email were each read on their own, then read again as one system, so the points where a marketplace like this one makes or loses money were visible in a single picture.
Found the bottlenecks
The audit found the bottlenecks: the specific points where revenue, orders or the return on ad spend were getting stuck. On a marketplace, that means the places where a visitor with intent failed to become a buyer, or a buyer failed to build the bigger basket the range could support.
Optimisation and growth
I carried out the optimisation work across the funnel: the offer fixed, conversion work on the website, landing pages and persona-matched offer funnels, ads and organic creative, UGC creators, and email set to turn a first order into the next one. The basket rose 130% and online sales 30%, at 8.38x ROAS.
The levers I typically use are these. I fix the offer. I run conversion work on the website. I build landing pages, and unique offer funnels matched to each persona. I put fresh ads into market, and fresh organic creative beside them. I bring in UGC creators. I put email to work, so a first order can become the next one.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- A retail marketplace, taken on for full-funnel growth
End point
- 8.38x ROAS
- +130% average order value
- +30% online sales
All eleven.
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