Spirits and drinks
Duppy Share
+400%Amazon revenue
The situation.
Duppy Share is the UK's largest independent rum brand. Amazon was growing, and the cost of that growth was unsustainable. New-customer acquisition cost was eating margin. A crowdfunding round was planned, and it had no structure.
The Meta account had campaigns competing with each other, segmentation that was too blunt, and no testing framework. Amazon was close to a standing start.
What we did.
Amazon
Amazon was generating almost nothing, despite real organic demand and search volume. We restructured the presence: campaign architecture, bidding logic, listing quality and keyword targeting, with a CPA reduction programme throughout. The channel went from passive listing to growth channel: Amazon revenue rose 400%, Amazon CPA fell 73%, and Amazon ROAS reached 7.8x.
Paid media
The Meta account was restructured end to end: campaigns simplified, spend concentrated into the highest-performing segments, and creative testing rebuilt with a clear framework. The offer was rebuilt alongside it, with the value proposition clarified at each funnel stage, bundles and entry points restructured, and the first purchase made lower-friction without devaluing the brand.
Crowdfunding
With the acquisition engine producing results, that performance data backed the crowdfunding campaign. We supported the campaign strategy and its execution through the round: a 73% drop in CPA, a 5x ROAS and revenue growth of 149% in 30 days gave backers proof of momentum. The campaign raised £504K in 30 days.
In their testimonial, Duppy Share credits the strategic edge across email and paid for elevating performance with impressive efficiency, and describes a partner who is ready to adapt, innovate and push the brand forward.
Tools namedAmazon and Meta are named as the accounts that were rebuilt. Email is credited in the client's words.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- Amazon growing, at an unsustainable CPA
- New-customer acquisition cost eating margin
- Crowdfunding planned, with no structure
- Meta campaigns competing with each other
End point
- +400% Amazon revenue
- 73% Amazon CPA reduction
- 75% nCAC reduction
- 7.8x Amazon ROAS
- £504K raised in 30 days
- 5x and 5.2x ROAS on the restructured account
- +149% revenue in 30 days across channels
What they said.
“What changed wasn't the product. It was finally understanding the full revenue engine.”
“They have provided invaluable support for us at Duppy Share. Their strategic edge across email and paid has helped elevate our performance, delivering solid results with impressive efficiency. We value their flexibility and collaborative approach; they're always ready to adapt, innovate and push our brand forward. A reliable partner who genuinely understands our brand and goals.”
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