Packaged food
Bottled Baking Co
27xROAS in 14 days
The situation.
Bottled Baking Co had traffic, and the brand was growing. Email was under 5% of revenue. Paid media was running without a clear view of which click produced which order.
What we did.
Weeks 1 to 2
Before a single ad or email changed, we audited the measurement stack: pixel events, UTM structure, order attribution and how paid media and email each took credit for revenue. Every touchpoint between ad click and completed order was mapped to find where the conversion signal broke down, and platform-reported numbers were cross-checked against order data.
Weeks 2 to 4
Klaviyo was rebuilt from scratch: welcome series, abandoned cart, browse abandon, post-purchase and win-back flows, written in the brand's voice and mapped to how customers shop and gift. Bundles and upsells were built alongside a loyalty programme, segmentation was rebuilt around purchase behaviour and engagement, and campaign cadence was aligned with the flow structure.
Weeks 3 to 4
With tracking corrected and the email engine live, paid media was restructured on the attribution model. Fragmented ad sets were consolidated, and audience and budget logic was rebuilt around verified conversion data. Creative was restructured to match the buying intent the corrected tracking was surfacing. The first attributed sprint delivered 27x ROAS in 14 days.
Months 2 to 6
After the sprint, flows were monitored and refined, creative was iterated against the conversion data, and budget was scaled behind the campaigns the attribution showed were converting. The loyalty programme kept compounding, generating hundreds of pieces of UGC that fed back into paid and email creative. Six months on, revenue had grown 193%.
Tools namedKlaviyo, and paid media. The published account does not name the paid media platform.
Model for the taskThis account ran on SIBT orchestration across more than 12 agent-specific models, including content models such as Seedance 2.5 and Nano Banana Pro. The work is picking the best model for each task.
The results.
Starting point
- Email under 5% of revenue
- Paid media without clear conversion tracking
- £5,000 a month in online revenue
End point
- 27x ROAS in 14 days
- 30% of revenue from email in month 1
- £50,000 a month in online revenue by month 3
- +193% revenue in 6 months
What they said.
“We went from breaking even on ads to a 27x return in two weeks. The diagnosis made everything obvious.”
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