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Be the answer.
Buyers now ask ChatGPT, Perplexity and Google who to use, and the answer names a few businesses. Be the Answer is SIBT's answer engine optimisation (AEO) service: it measures how readable and quotable your business is to those engines, fixes what holds you back, and keeps you in the answers as the models change.
- Audit at no charge
- Score out of 100
- Evidence for every check
AEO is the work of being the business an AI answer names. Engines build answers from pages they can read, from claims stated plainly enough to quote, and from businesses they can identify as real. Be the Answer covers all three: crawler access, answer-shaped content and entity signals, starting from an audit of your live site.
What does an AI answer say about your business?
The moment that matters.
Ask an engine for the best option in your category and it answers in sentences, with names. Those names are the market now.
A
The question
A buyer asks who is the best option in your category, in your town, and why. The engine answers from the sources it can read and trust, in its own words, in seconds.
B
The answer
Businesses with readable pages, plain definitions and consistent profiles get named and quoted. Businesses without them are passed over, however good the work itself is.
Most sites were built to be clicked from a list of links. Answer engines read them differently: they need the answer on the page, in plain sentences, attached to a business they can verify. Closing that gap is the service.
What does the audit check?
The audit.
Every audit reads your live site the way an answer engine does: raw pages, no JavaScript. Five areas, each scored out of 100 and weighted into one score.
AI crawler access, 20%
Whether the crawlers behind ChatGPT, Perplexity, Claude and Google AI answers can read your pages, in robots.txt and at the firewall.
Structured data, 20%
Whether your markup says what your business is, who runs it and what you sell, and whether that markup is valid.
Answer-shaped content, 25%
Whether your pages open with plain answers, use the questions buyers ask as headings, and state claims an engine can quote.
Entity and trust signals, 20%
Whether engines can tie your site to your official profiles, reviews and records, and treat the business as one known entity.
Technical hygiene, 15%
HTTPS, canonicals, titles, sitemap and page weight: the basics that decide whether your pages are read at all.
The citation probe
When it runs, the audit asks a language model buyer questions in your category and records whether your business is named. It reflects the model's own knowledge, is reported separately, and never changes your score.
sibt.si scored 77 out of 100. Crawler access is 100: every major AI crawler can read this site. Entity and trust signals are 38: engines have little to tie this site to, because our official profiles are unlinked and our reviews sit on no platform an engine cites. Our fix list starts there, and this page is part of it.
How does Be the Answer work?
Three steps.
The audit
Send your website address and your email. The report lands by email: your score, the evidence for every check, the five largest gaps, and a 30, 60 and 90 day plan. At no charge.
The Fix
A one-off engagement that clears the gaps your audit found: crawler access, valid structured data, entity profiles, answer-first page openings and visible updated dates. Your audit proposal prices it before you commit to anything.
Partner and Ultra
Ongoing AEO for businesses that intend to stay in the answers: fresh answer-shaped content, entity building, citation tracking and a monthly report. Ultra adds the wider SIBT team for businesses running their whole growth with us.
Nothing is published or sent in your name without your approval. Silence is not approval.
The four steps, side by side.
| Audit | Fix | Partner | Ultra | |
|---|---|---|---|---|
| What it is | A scored audit of how AI answers read your site | A one-off project that fixes what the audit finds | Ongoing AEO, run with you | Ongoing AEO plus the wider SIBT team |
| What you receive | A report scoring five categories out of 100, with the fixes ranked | The fixes implemented: crawler access, structured data, answer-shaped content and entity signals | Fresh answer-shaped content, entity building, citation tracking and a monthly report | Everything in Partner, with AEO run inside your wider growth work |
| How it starts | You send us your site | It follows your audit | It follows the Fix | By conversation |
| Who it is for | Any business that wants to know where it stands | Businesses acting on their audit | Businesses that intend to stay in the answers | Businesses running their whole growth with SIBT |
Questions asked.
FAQ.
What is AEO?
Answer engine optimisation. It is the work of being the business that AI answers name and quote when a buyer asks who to use. It covers crawler access, structured data, answer-shaped content, and the entity signals that tie your business together across the web.
How is AEO different from SEO?
SEO earns a place in a list of links a person clicks. AEO earns the mention inside the answer the person reads. The foundations overlap: readable pages, clear claims, sound technicals. AEO adds the entity work, meaning official profiles, reviews and consistent records, and pages shaped as direct answers to buyer questions.
What does the audit check?
Your live site, read the way an answer engine reads it. Five areas: AI crawler access, structured data, answer-shaped content, entity and trust signals, and technical hygiene. Each check carries its evidence, and the report sets out the five largest gaps with a 30, 60 and 90 day plan.
What does the Fix cover?
The gaps your own audit found, cleared in one engagement: crawler access and robots rules, valid structured data, official profile and review links, plain answer-first openings on your key pages, and visible updated dates. The scope comes from your audit, so the work matches your site.
Do you promise citations or rankings?
No. AI answers differ by person, place, model version and time, and the platforms change how they pick sources without notice. We promise the audit, the fixes, the tracking and the monthly report, and we show our working.
What does it cost?
The audit is at no charge. The Fix is a one-off engagement, priced in the proposal that arrives with your audit report. Partner and Ultra are monthly, quoted once we know the scope of your market and how much content it takes to hold your place in the answers.
Start with the audit.
Ask Sib for the AEO audit and send your website address. Your report comes back with a score, the evidence, and the plan.
- At no charge
- Evidence for every check
- No promises of rankings